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When We All Vote: Celebrating Black History Month Through Action



Inspired by Black leaders, we’re celebrating Black History Month by donating 15% of February sales to When We All Vote.


From Ida B. Wells to Bayard Rustin to Stacey Abrams, Black American political leaders have taught us that when it comes to ensuring liberty and justice for all, words mean very little without action.

At Laude the Label, we strive to back our brand values with action that moves our world toward greater equality. Inspired by Black leaders, we’re celebrating this Black History Month by donating 15% of February sales to When We All Vote. Founded by former First Lady Michelle Obama, When We All Vote works to close the age and race gap in U.S. voting by encouraging political participation that advances equality.

This work is especially vital now. Racist and misguided efforts to restrict access to voting are growing throughout the country. Since the 2020 election, ten states have passed laws that restrict voting access, with many other states proposing such legislation. Some of the methods of voter suppression include:

01 GERRYMANDERING or the practice of drawing electoral districts to consolidate power among those who already have it. Gerrymandering often has the effect of decreasing the influence of minority voters relative to their population.
02 VOTER ID LAWS More than two dozen states have passed voter ID laws since 2000, with six states passing more restrictive voter ID laws in 2021 alone. Voter ID laws are problematic because about 20 million eligible voters don’t have voter-eligible identification, and most of these are people of color, young voters, or people in lower income brackets.
03 VOTER PURGING In states like Georgia, Ohio, and Wisconsin, officials purge the rolls of voters who haven’t voted in recent elections. According to legal experts, the practice is prone to error, excludes registered voters from the election process, and is likely unconstitutional. In many states, the process also unfairly targets Black and Democratic voters.
04 LIMITING ACCESS Some states, like Texas, have recently limited access to voting by restricting mail-in voting, closing precincts in Black and Democratic districts, and limiting the hours during which precincts can allow voters. These practices affect not only Black voters, but also senior citizens, voters with nontraditional work schedules, and disabled voters.
We hope you will join us in standing up to these laws and the exclusionary intent behind them. You can do this by donating to organizations like When We All Vote and by encouraging your state and national leaders to enact laws that broaden political participation rather than limiting it.

Martin Luther King, Jr. said that “Injustice anywhere is a threat to justice everywhere. We are caught in an inescapable network of mutuality, tied in a single garment of destiny.”

Voter suppression is a threat to injustice everywhere and is an unraveling thread that puts the fabric of our democracy at risk. But small acts, especially when multiplied by the efforts of many, can help us knit a stronger democracy and a more just world.